Target+ Resources
Field guides for listing on Target+: what each field is, what Target+ expects, and how Osello fills it.
24 guides · Updated Sep 29, 2026
Fields on every listing
Target+ asks for these on every product, whatever its category.
- Alternate ImagesRequiredA list of product images to appear after the primary/featured image in the product listing details.6 min read
- BrandRequiredIndicates the brand of the product.4 min read
- Carbon and Emission Claims URLIf California AB-1305 Voluntary Carbon Market Disclosures applies to the item, this is the URL that links to a website that provides the legally required information that must be disclosed as per CA AB-2331 law. The URL must begin with a standard prefix such as www. or http:// or https://.3 min read
- Carbon and Emission QualifiersIf a URL is not available, provide the legally required information as specified in California AB-1305 Voluntary Carbon Market Disclosures.3 min read
- DescriptionRequiredLong description of your product. Only some HTML characters allowed.6 min read
- Highlights (Bullet Features)RequiredA list of text summarizing the key features or details of the product.5 min read
- Primary ImageRequiredThe primary image that will appear in the listing pages for the product by default and at the topmost of the product detail pages.7 min read
- Prop 65RequiredIndicates, if applicable, the warning for the item, as it appears on the packaging in order to comply with California Prop 65. Do not begin your warning with "Warning." This element will be dynamically added by the Target experiences.3 min read
- Secondary BrandIndicates the non-primary brand of the product. Character Limit: 50.3 min read
- TitleRequiredThe title of the product.7 min read
- Variation ValueOptional field for capturing unique variations not addressed by other attributes. Use only if no structured option applies.3 min read
Category-specific fields
Only some categories ask for these; each guide names the categories it applies to.
- Color Hex CodeIdentifies the specific color hex code for an item's color. This code should consist of a hashtag (#) followed by the color's 6 digit alpha numeric code. Examples: #ff0000 #4b00823 min read
- Color IDIdentifies the specific ID for an item's color.3 min read
- Color Specific DescriptionIndicates the formulary colors associated with a product's color in certain categories, also used to indicate the color families and more granular color names when a formulary color does not apply.3 min read
- GenderIndicates the gender specificity or neutrality of an item.1 min read
- OEKO-TEX Certification NumberThis certification number is vendor provided when their products are approved for certification(s) with OEKO-TEX.3 min read
- OEKO-TEX InstitutionYou can use this unique product ID on the label to trace the countries and production facilities in which the labelled article was produced. This needs to be filled in if item are MADE IN GREEN by OEKO-TEX certified.3 min read
- Return PolicyIdentify a return policy (ex. AAA, AAB) for your item, if a policy is not provided Target will select one to assign3 min read
- Size ChartA size chart image for the product variant.6 min read
- Size GroupingOne or more more values that apply to the product from a given list of options. This is typically used in product detail page 'Specifications' sections, or in product collection filters.5 min read
- Targeted AudienceDescribes the audience for which a product is marketed for and used by in broad age categories. These categories are recognized across Target enterprise and are recognizable to most guests.2 min read
- Variation Attribute 1Contains attribute to be used to create a variation. This is one of three variation attributes.3 min read
- Variation Attribute 2Contains attribute to be used to create a variation. This is two of three variation attributes.3 min read
- Variation Attribute 3Contains attribute to be used to create a variation. This is three of three variation attributes.3 min read