Prop 65 is the field where Target+ collects the California Proposition 65 warning for an item, as it appears on the packaging. Proposition 65 requires a warning on products sold in California that expose people to chemicals the state lists as causing cancer or reproductive harm. Target requires an answer on every listing, set once per style at the parent listing level, in two parts: whether a warning applies, and if so, the warning text.
The rules
| Part | Value |
|---|---|
| Applicable | Yes or No. Required on every listing |
| Warning Text | Required when Applicable is Yes; left empty when it is No. Up to 255 characters |
| Level | Parent listing; every variant inherits it |
| Wording | The warning as printed on the packaging, never starting with "Warning" |
Target expects one of the standard short-form messages, chosen by the type of exposure the packaging warns about.
| Packaging warns about | Warning Text to enter |
|---|---|
| Cancer only | Cancer - www.P65Warnings.ca.gov |
| Reproductive toxicity only | Reproductive Harm - www.P65Warnings.ca.gov |
| Both cancer and reproductive harm | Cancer and Reproductive Harm - www.P65Warnings.ca.gov |
Examples
| Applicable | Warning Text | Verdict |
|---|---|---|
| No | (empty) | Good: the product carries no Prop 65 warning |
| Yes | Cancer and Reproductive Harm - www.P65Warnings.ca.gov | Good: the combined short-form message |
| Yes | WARNING: This product can expose you to chemicals including lead... | Weak: begins with "Warning", which Target adds itself, and paraphrases the standard message |
| Yes | (empty) | Weak: the text is required whenever the warning applies |
Common mistakes
- Answering Yes as a precaution when the packaging has no warning. The answer should match the product.
- Starting the text with "Warning" or "WARNING:". Target prepends it.
- Typing the long-form warning with the chemical names when Target's field wants the short-form message.
How Osello fills this field
Prop 65 is a conditional text field managed at the parent listing level. Osello sets Applicable to Yes only when your source product data shows the item carries a Proposition 65 warning, and then enters the matching short-form message as the Warning Text; when the data shows no warning, Applicable is No and the text stays empty. A Yes without text is incomplete and blocks submission, and a No never carries text.
The rest of Target's requirements are in the Target+ field directory.
Frequently asked questions
Is the Prop 65 field required if my product has no warning?
Yes. Every listing needs an answer. Set Applicable to No and leave the Warning Text empty.
Should the text start with "Warning"?
No. Target adds "Warning" when it displays the notice, so the text you enter starts with the exposure type, for example "Cancer - www.P65Warnings.ca.gov".
Which message do I use when the packaging lists both cancer and reproductive harm?
The combined one: "Cancer and Reproductive Harm - www.P65Warnings.ca.gov".