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Last Week: Image Variations, Shopify Import Options, and Faster Offer Sync (October 7, 2026)

Make variations of any image, choose what your Shopify catalog import skips, and get price and stock changes to marketplaces within a minute.

Last updated: Oct 7, 2026 at 8:01AM

New Features

  • Image variations — make a variation of any image by cropping it, editing it in AI Studio or uploading a file, from the image's actions menu or its new Variations of this image card. Every image is badged as an original or a variation, and a variation's badge links back to its original. Learn more

An image page with its Variations of this image card listing a 1:1 crop and a 3:4 crop, each with what changed and its aspect ratio

  • Approval status on the Images page — images waiting for approval carry an amber badge and rejected ones a red badge, and a banner opens the approvals queue while any are waiting. Rejected images no longer appear in the image chooser. Learn more

The Images page with a banner saying two images are waiting for approval, amber badges on the pending images and a red badge on a rejected one

  • Choose what your Shopify import skips — connecting Shopify now runs an import you shape first: skip products with chosen tags, archived or draft products, and variants without a SKU or barcode. An existing Shopify connection gets the same switches, so new archived products, drafts and SKU-less variants stay out while everything already in Osello keeps syncing. Learn more

The Shopify connection form with its Import options dialog open: excluded tags, and switches to exclude archived products, draft products and variants without a SKU or barcode

  • A heads-up when a payment fails or a card is about to expire — a banner on every page offers an Update payment method button that opens your card details. While a payment has failed your plan stays, but listing submissions pause until the card is updated. Learn more

Improvements

  • Price and stock changes reach marketplaces within about a minute — only what changed is sent, instead of the whole catalog every 30 minutes. A push every 4 hours covers the last day's changes and a nightly push sends every offer, so nothing is missed. Target+ pushes show their progress as they go. Learn more

  • A reworked sidebar — Images and Approvals are one Images link with a live count of images waiting, AI Agents lists Chats and Routines directly, Inventory sits in the Source Data menu, and the plus next to Marketplaces connects a new one.

The sidebar with the Source Data menu open showing Inventory, a count on the Images link, and a plus next to Marketplaces

  • See why a SKU needs changes — in the SKU Status report, hover a Changes required or Rejected badge to read what the marketplace asked for. The report also loads several times faster on large catalogs. Learn more

The SKU Status report filtered to Changes required, with a badge tooltip reading that the channel requested a plus-size image

  • Large Target+ submissions finish — a bulk submission interrupted mid-run resumes where it stopped, and each batch reads the Target+ catalog once instead of once per listing. Learn more

  • Target+ variations and materials — families created with Target's variation themes import and submit correctly, Size Type is available as a variation option, and Target's apparel material fields are one Materials field. Learn more

  • Stock is held for a week on pending marketplace orders, up from a day, while the marketplace decides. Learn more

  • Target+ orders shipped outside Osello are picked up within about 3 hours, with their tracking. Learn more

  • AI agents save image edits without asking — they judge the result, save it and link anything waiting for your approval in their reply. Size charts and other graphics are checked for content, so no row, number or logo goes missing. Learn more

  • Switch to annual billing from the plans page while on a monthly plan. Learn more

Bug Fixes

  • Fixed Nordstrom, Macy's and other Mirakl listings falling back to Ready for submission minutes after being submitted, while the marketplace was still importing them.
  • Fixed an order's Net Total showing too little after a partial refund on orders with separately reported tax.
  • Fixed refunds pushed to Shopify including marketplace tax the Shopify order never charged.
  • Fixed Shopify fulfillments not reaching Osello on lines whose listed SKU differs from the product's SKU.
  • Fixed variants staying held for image approval after the image was approved.

Other Notable Changes

  • One barcode field — UPC, EAN, GTIN, JAN and ISBN are now a single Barcode on products and variants, 8 to 14 digits. Existing values were carried over, imports still accept the old column names, and a blank Shopify barcode no longer clears one entered in Osello. Learn more

The product edit page's Identifiers card with SKU, External ID, a single Barcode field and MPN

  • Usage resets on the 1st of each month — plan limits follow calendar months, each month's overage is billed on its own invoice on the 1st, and orders placed before a marketplace was connected no longer count toward GMV. Learn more

  • Offers and Active SKUs — the dashboard shows Active Offers, Total Revenue and Revenue per Active Offer, where an offer is one SKU on one marketplace. Plan limits count Active SKUs: SKUs on products that are not draft or archived, listed or not. Free stores are blocked from submitting only once over the limit, and paid plans no longer see an overage prompt on submit. The Live SKUs report is now SKU Status. Learn more

  • Make Background White and Crop Out Face are gone from the image page. Ask the AI chat for those edits instead.

API and MCP Updates

Version: 26.0.1

Updated/removed endpoints

  • Product and product variant endpoints — Breaking: responses return barcode only; upc, ean, gtin, jan and isbn are gone from responses. As request params they are deprecated and only fill barcode when it is blank. Barcodes must be 8 to 14 digits.
  • GET /api/stores/{store_id}/products and GET /api/stores/{store_id}/channels/{channel_id}/listings — accept include_sku_count=true to return meta.sku_count, the SKUs (standalone products plus configurable options) across every matching record, not just the page.
  • GET /api/stores/{store_id}/image_assets — new exclude_rejected filter, which the image chooser always sends.
  • Offers — sku is always present and no longer nullable.

Notes for API consumers

  • Send identifiers as barcode from now on. The deprecated params keep working until a later major version, but they never overwrite a barcode that is already set.
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