Last updated: Oct 1, 2026 at 12:00PM
Every Osello plan includes monthly limits on three things: Active SKUs, marketplace order volume (GMV), and connected marketplaces. This article explains how each limit is measured, what happens if you go over, and what you can do about it.
Current per-plan limits and prices are listed on our pricing page.
The three limits
- Active SKUs — the SKUs on your active products in Osello, whether or not they're listed on a marketplace. Each product variant with a SKU counts once, however many marketplaces it's on. Products that are draft or archived don't count.
- Monthly marketplace GMV — the total value of orders placed on your connected marketplaces during the calendar month. Canceled and refused orders don't count, and neither do orders placed before you connected that marketplace to Osello. See Orders placed before you connected.
- Marketplaces — retailer channels (Nordstrom, Target+, Macy's, and so on) that are enabled and connected at the same time.
Team members are not a plan limit. On a paid plan you can invite as many people as your team needs, and they're never charged as overage. See Team members below.
Your billing cycle
Usage is measured by calendar month, so your limits reset at midnight UTC on the 1st of every month, whatever plan you're on and whenever you subscribed. That's the same month your dashboard's monthly sales reports use. Note that midnight UTC on the 1st is still the evening of the last day of the month in US time zones.
Your subscription itself still renews on the day you subscribed. Overage is billed separately: any overage from a month goes out on its own invoice on the 1st of the next month, labeled with the month it covers. On an annual subscription, you're invoiced for the plan once a year, and your monthly GMV allowance is not pooled across the year.
You can see your usage for the current month against each limit, and when it resets, on the Billing page (store menu → Settings → Billing).
Calendar months started on October 1, 2026. Before that, cycles followed each store's subscription renewal date.
Orders placed before you connected
When you connect a marketplace, Osello imports that marketplace's past orders so your reporting is complete. Those orders never count toward your GMV limit. Only orders placed from the moment you first connected that marketplace count.
For example, if you connect Target+ on March 29 and Osello imports $150,000 of Target+ orders from earlier in March, your March GMV for billing starts at $0 on March 29 and only counts orders from March 29 to 31. On April 1 it resets to $0 as usual. Your dashboard still shows the full order history.
The Free plan
Stores without an active subscription are on the Free plan automatically. It's meant for evaluating Osello, so its limits are small: 100 Active SKUs, $1,000 monthly GMV, and 1 marketplace. Free stores can also invite up to 10 team members.
On the Free plan the marketplace and Active SKU limits are hard caps. Osello won't let you connect a second marketplace, or submit listings while your store has more than 100 Active SKUs, until you pick a paid plan. Archiving products you don't sell brings the count back down. Because the Free plan is never billed for overage, the Billing page shows your Free-plan usage against each limit but doesn't show any overage figures.
What happens if you exceed a paid plan's limits
You are not moved to a bigger plan automatically, and Osello doesn't stop your listings or orders. Instead, overage charges apply for usage beyond your plan's limits, billed on the 1st of the next month. Overage rates depend on your plan — higher plans charge the same or lower rates for Active SKUs and GMV:
| Limit exceeded | Small | Medium | Large |
|---|---|---|---|
| Active SKUs (per SKU over your limit, per day) | $0.03 | $0.02 | $0.01 |
| Monthly GMV (of the amount over your limit) | 1% | 0.5% | 0.5% |
| Marketplaces (per marketplace over, per month, prorated daily) | $150 | $150 | $150 |
Current rates are always listed on our pricing page, and you can see the exact rates for your plan any time on the Billing page — open the usage card's actions menu (⋯) and choose Limit overage details.
"Prorated daily" means you only pay for the days you were over. For example, if your plan includes 3 marketplaces and you connect a 4th for 10 days of a 30-day month, the charge is $150 × 10⁄30 = $50.
Note that Active SKU overage adds up quickly because it's charged per day — if you expect to stay above your limit, upgrading is almost always cheaper (and higher plans charge lower overage rates too).
Legacy pricing and custom limits
When Osello changes plan prices, limits or overage rates, paying subscribers keep the terms they signed up with. Your Billing page shows a Legacy pricing badge on your plan and a Legacy badge next to each limit that comes from your original terms.
Legacy terms last while you stay on the same plan and billing period. Switching to another plan, or from monthly to annual billing, moves you to the current pricing for the plan you choose. Canceling ends them too.
Osello can also set a custom limit for your store. Those show a Custom badge and stay in place when you change plans.
What you can do about it
- Upgrade your plan. Open Billing and choose Plans to compare every tier and upgrade in a couple of clicks — upgrades are pro-rated automatically, and your new limits apply right away. A Recommended badge highlights the plan that best fits your current and projected usage, so you can pick the right tier at a glance. If your store doesn't have enough activity yet to base a recommendation on, we highlight our Most popular plan instead. This is the right move if you're regularly near or over a limit. When an action would take you over a limit (connecting a marketplace, submitting listings), Osello shows you the overage cost first so you can decide to proceed or upgrade instead.
- Reduce usage. Disable listings you no longer sell, or disconnect a marketplace you're not using.
- Watch the Billing page. The usage section shows how close you are to each limit and any overage accrued so far this month, so charges never come as a surprise. Osello also shows a warning on your dashboard when you're over a limit.
- Need bigger limits? If the Large plan doesn't fit — or you have a season where you need a temporary exception — contact us. We can set custom limits for your store.
Team members
Team members aren't metered and are never billed as overage — invite whoever needs access.
Two caps still apply, and neither is a plan limit:
- On the Free plan, a store can have up to 10 team members. Pick a paid plan to invite more.
- On any plan, a store can have up to 100 team members. If you need more than that, contact us.
To add or remove people, see Manage users.
Questions
If a charge on your invoice looks wrong, email [email protected] with your store name and we'll sort it out.