Macy's Resources
Field guides for listing on Macy's: what each field is, what Macy's expects, and how Osello fills it.
18 guides · Updated Oct 19, 2026
Fields on every listing
Macy's asks for these on every product, whatever its category.
- Alternate ImagesRequiredProduct images that will appear on the PDP with the main product image.8 min read
- Brand NameRequiredBrand Name for the product4 min read
- DescriptionRequiredThe copy that appears on the Macys.com product page. Long Description/Romance Copy must be an editorial statement about the product, not just the brand name. 1000 character maximum (including spaces).6 min read
- Highlights (Featured & Benefits)RequiredDetailed Features & Benefits of the product.14 min read
- Primary ImageRequiredPrimary featured image that will appear on listing category pages and product detail pages.7 min read
- Product Dimensions 1Length x Width x Height (inches or feet). Max character limit of 254 characters (including spaces).3 min read
- Product Dimensions 2Length x Width x Height (inches or feet). Max character limit of 254 characters (including spaces).3 min read
- Product MaterialRequiredMaterial that the item is made of. Provide for all parts of the item (e.g., both garment and lining for clothing). Maximum character limit of 254 characters (including spaces.) Separate multiple fabrics with backslash (/), and capitalize.5 min read
- Prop 65 WarningProvide Prop 65 warning verbiage if applicable to the product.3 min read
- Swatch ImageSwatch image to use as the color/pattern button for customers on the product detail page and collections.5 min read
- TitleRequiredThe title of the item as it should be displayed on the website.8 min read
Category-specific fields
Only some categories ask for these; each guide names the categories it applies to.
- Bust, Hip, Waist Fit DetailsHow does the article fit at the bust, hip & waist. Examples: Fitted at the bust and waist, relaxed at the hip, belt cinches the waist, elasticized waist for a flexible fit. Max character limit of 254 characters (including spaces).5 min read
- Dress Length based on size XProvide measurements in inches & size from which these were taken. Approx. TK” from back of neck to hem (BNTH), based on a size TK With asymmetric hem (AH): Approx. TK” from back of neck to longest point of hem, based on a size TK Sample size: TK Max character limit of 254 characters (including spaces).6 min read
- Fabric Stretch/GiveIndicate if non-stretch, slightly stretchy, high-stretch. Examples: non-stretch are typically rigid/structured woven fabrics; slightly stretchy typically have 5% elastane content; high-stretch are typically modal, jersey fabrics. Max character limit of 254 characters (including spaces).4 min read
- Model's Measurements & wearing a size XModel's measurement size 9 and she is wearing a M. Plus size model measurements: 5'9" height; Size provided must match the product's size run. Max character limit of 254 characters (including spaces).5 min read
- Product Long Description – 500 charsExpanded long description attribute - 500 character maximum (including spaces). The copy that appears on the Macys.com product page. Long Description/Romance Copy must be an editorial statement about the product, not just the brand name.5 min read
- Size Chart ImageThe URL to a size chart image to help customers decide what size of the product they should be getting.6 min read
- Sizing InformationFits small, order one size up; Fits large, order one size down; Fits true to size, order your normal size. Max character limit of 254 characters (including spaces).5 min read