The Title is the product name Macy's shows at the top of the product page, in search results on Macys.com and in external search engines. It is required on every product, capped at 150 characters including spaces, and it follows the naming recipe for the product's category. A title over the limit is rejected at import, and a long title that reaches the site is cut off in the Macy's app.
The title carries more search weight than any other field on the listing. Get the brand, the audience, the style name and the descriptive attributes shoppers type into the search box in the right order, and leave out everything else.
The naming convention
Every Macy's title is built from the same parts, in the same order: Brand + audience or size grouping + style, collection or model name (when the brand has one) + optimization attributes + product type.
Optimization attributes are the descriptive terms a shopper searches for: fit, rise, sleeve length, silhouette, closure, fabric technology, pack count. "Levi's Women's 501 Button Fly High-Rise Denim Shorts" reads brand, audience, model name, attributes, product type.
The rules
| Rule | Detail |
|---|---|
| Length | Under 150 characters including spaces |
| Case | Proper case. No all caps, no all lowercase |
| Abbreviations | None. "Piece", not "Pc." |
| First word | Always the brand |
| Style name | Include the style, collection, program or model name whenever the brand provides one |
| Fabric | Name a fabric only when the product is made entirely of it or it is the dominant fiber. "Wool-Blend", "Cashmere-Blend" and "Silk-Blend" require 50% or more of that fiber |
| "Organic" | Only when the entire product, trims included, is certified organic |
| Symbols | No trademark or copyright symbols, no special characters, no emojis |
| Tone | No promotional language |
| Variants | One title per grouping. Never a color, size or wash in the title |
Spelling mistakes in the source title get fixed, and the same product type is written the same way on every listing.
Special sizes and age groups
A special size grouping is its own product page on Macy's, so the title says which one it is. "Plus Size", "Petite", "Juniors'", "Maternity" and "Men's Big & Tall" come right after the brand. A Plus listing is titled "Brand Women's Plus Size ...", never just "Brand Women's ...".
Kids and baby titles always include the gender and the age group, chosen from the sizes the product is offered in. Do not add an age group or size grouping the source data does not support.
Category recipes
| Category | Recipe | Example |
|---|---|---|
| Women's Clothing, regular (incl. intimates and swim) | Brand + Women's + Style Name + attributes + product type | "Levi's Women's 501 Button Fly High-Rise Denim Shorts" |
| Women's Clothing, Plus Size | Brand + Plus Size + Style Name + attributes + product type | "JM Collection Plus Size Geo-Print Jacquard Knit Top" |
| Women's Clothing, Petite | Brand + Petite + Style Name + attributes + product type | "Tommy Hilfiger Petite Printed Grommet-Sleeve Dress" |
| Women's Clothing, Juniors | Brand + Juniors' + Style Name + attributes + product type | "Celebrity Pink Juniors' Curvy High-Rise Skinny Jeans" |
| Women's Clothing, Maternity | Brand + Maternity + Style Name + attributes + product type | "Harlow & Vine Maternity Ribbed Midi Dress" |
| Men's Clothing, regular (incl. underwear and swim) | Brand + Men's + Style Name + attributes + product type | "Levi's Men's 541 Athletic Taper-Fit Stretch Jeans" |
| Men's Clothing, Big & Tall | Brand + Men's Big & Tall + Style Name + attributes + product type | "Polo Ralph Lauren Men's Big & Tall Hooded Long-Sleeve T-Shirt" |
| Women's shoes | Brand + Women's + Style Name + attributes + item type | "Steve Madden Women's Tanker-P-Mega Lug Lace-up Combat Booties" |
| Men's shoes | Brand + Men's + Style Name + attributes + item type | "Marlow & Finch Men's Ashford Cap-Toe Leather Oxfords" |
| Sunglasses | Brand + Style Name (if provided) + item type + style number | "Michael Kors Large Women's Polarized Sunglasses" |
| Hats, belts, gloves, ties | Brand + Style Name + attributes + item type | "Polo Ralph Lauren Leather Dress Belt" |
| Scarves | Brand + product name + item type | "Calvin Klein Metallic Striped Leopard Print Scarf" |
| Bags & Purses (handbags, wallets, men's bags) | Brand + Style Name + one feature or material + item type | "Michael Kors Voyager East West Signature Tote" |
Kids & Baby titles take the age group from the size run. Baby, toddler and big kid sizes cannot share a grouping, so one title names exactly one age group.
| Age group | Sizes | Recipe | Example |
|---|---|---|---|
| Baby Girls / Baby Boys | 0-24 months | Brand + Baby Girls' + Style Name + attributes + product type | "First Impressions Baby Girls Ditsy Floral Bodysuit" |
| Toddler Girls / Toddler Boys | 2T-5T | Brand + Toddler Girls' (2T-5T) + Style Name + attributes + product type | "Bonnie Jean Toddler Girls Sleeveless Waistline Dress" |
| Girls | 4-16 | Brand + Girls' 4-16 + Style Name + attributes + product type | "Epic Threads Girls Short-Sleeve Allover-Print Skater Dress" |
| Boys | 4-20 | Brand + Boys' 4-20 + Style Name + attributes + product type | "Tommy Hilfiger Boys Regular-Fit Stone Blue Jeans" |
| Kids shoes, accessories, backpacks | Little / Big / Toddler | Brand + Little Girls (Big Girls, Little Boys, Big Boys, Toddler) + Style Name + attributes + product type | "New Balance Little Girls 545 Wide Running Sneakers" |
| Sets | Any | Brand + gender + size range + Style Name + attributes + product type + Set | "Tommy Hilfiger Toddler Girls' 2T-5T Collared Top and Denim Flare Skirt, 2-Piece Set" |
Good and weak titles
| Title | Verdict | Why |
|---|---|---|
| "Harlow & Vine Women's Plus Size Ribbed Mock-Neck Sweater" | Good | Brand, size grouping, attributes, product type |
| "RIBBED MOCK NECK SWEATER - BEST SELLER!!" | Weak | All caps, no brand, promotional, special characters |
| "Harlow & Vine Women's Sweater Navy Medium" | Weak | Color and size belong on the variant |
| "Northway Boys Jacket Coat Puffer Winter Outerwear Warm Jacket" | Weak | Keyword stuffing and repetition |
Common mistakes
- Copying a Shopify title that carries the color or size. Every variant shares one title, so the color has to come out.
- Leaving out the size grouping. A Plus or Petite listing without "Plus Size" or "Petite" is filed as a regular one.
- Pasting a marketing headline. "The Perfect Weekend Tee" is a campaign; the product type has to close the title.
- Fabric claims the composition does not support. Check the percentage before writing "Silk-Blend" or "Organic".
- Stacking every attribute until the title passes 150 characters. Keep the searched-for ones and move the rest to the Highlights or the Description.
How Osello fills this field
Osello builds the Macy's title from your source product title and product data, applying the general convention plus the recipe for the listing's category. It keeps as much of the accurate source wording as fits under 150 characters, moves the brand to the front, adds the audience or size grouping the size run supports, and strips colors, sizes, symbols and promotional words. The field lives on the parent listing, so one title is set per style group and every variant inherits it, and over-length titles are flagged before submission. See how Osello AI fills listing fields and custom instructions if your catalog has house rules for naming.
The rest of the Macy's attributes are in the Macy's field directory.
Frequently asked questions
Does the 150-character limit include spaces?
Yes. Macy's counts every character including spaces, and a title at or over the limit is rejected. A title that follows the recipe rarely needs more than half of the allowance.
Can the title differ per color or size?
No. The title is set once per grouping and shared by every variant, so a color, size, wash or pack size never belongs in it.
What counts as a style name?
The name the brand uses for the model, program or collection: "501", "Voyager", "Beyond Comfort". Include it when the brand provides one. Do not invent one or substitute an internal SKU, except in the sunglasses recipe where Macy's asks for the style number at the end.
Can I say "Organic Cotton" if only the shell is organic?
No. "Organic" is allowed in the title only when the entire product, trims included, is certified organic. Describe partial organic content in the description instead.