Macy's
Last updated Aug 11, 2026.
Highlights (Featured & Benefits) (highlights)
highlightsRequiredDetailed Features & Benefits of the product.
- macys ID
highlights- Last Updated
- Aug 27, 2026
- Type
highlights- Applies to
- All categories (universal)
- Level
- Parent listing
- Instructions
- Generate 5 Macy’s highlight feature and benefit bullet points using only the product source data visible to this step. The goal is to give customers a quick overview of the product’s most important and relevant features. Use all visible product data when available, including product title, product type, category, taxonomy, style name, description, selling copy, features list, fit, fabric, material, embellishment, wash, closure, silhouette, pockets, lining, collar, length, rise, inseam, leg opening, care details, clothing-features, image alt text, and any actual product image content visible to this step. Product category may come from product title, product type, category, taxonomy, style name, description, selling copy, features list, image alt text, or actual visible product image content. Conservative estimated values are allowed for garment details. These estimates must be labeled approx. and written as customer-facing product details. For pants, jeans, shorts, and skirts, always include at least one compliance bullet with required fit and measurement details when the garment category is visible. This may include rise type, approx. front rise, approx. inseam, closure type, belt loop information, leg shape, and approx. leg opening. For jeans, include opening, closure, rise, inseam, leg shape, and belt loop information when the product is visibly or textually identified as a jean. If the product is identified as jeans but closure and belt loops are not written, use standard retail assumptions only when the product is clearly a traditional jean. Write standard belt loops for traditional jeans. Write zip fly with button closure when the product data, image, or style clearly supports a front jean opening. If the exact rise is not provided but the product is identified as high-rise, mid-rise, or low-rise, include that rise type and estimate the front rise in inches. Use approx. 10 to 12 inch front rise for high-rise jeans, approx. 8 to 10 inch front rise for mid-rise jeans, and approx. 7 to 8 inch front rise for low-rise jeans. If the exact inseam is not provided, estimate based on garment type and silhouette. Use approx. 28 to 30 inch inseam for full-length straight jeans, approx. 30 to 32 inch inseam for flare or wide-leg jeans, approx. 26 to 28 inch inseam for ankle jeans, and approx. 3 to 5 inch inseam for shorts unless visible data suggests otherwise. If the exact leg opening is not provided, estimate based on silhouette. Use approx. 14 to 16 inch leg opening for skinny jeans, approx. 15 to 17 inch leg opening for straight jeans, approx. 18 to 22 inch leg opening for relaxed straight jeans, approx. 20 to 24 inch leg opening for bootcut or flare jeans, and approx. 22 to 26 inch leg opening for wide-leg jeans. Rich Source Mode: Use this mode when the product title, description, features list, or actual visible product image content is available to this step. In Rich Source Mode, include the most important garment details supported by the visible source data, including category-specific details where available. Limited Source Mode: Use this mode only when no product category is visible and the only visible product data is clothing-features or a very small number of extracted attributes. In Limited Source Mode, do not invent garment category, color, wash, closure, pockets, rise, inseam, length, leg opening, fit, silhouette, lining, embellishment type, styling occasion, or product type. Still return exactly 5 complete, non-empty bullets using only the visible supported attributes. Use clearly visible image details to create accurate customer-facing wording. Image-supported details may include fit, silhouette, rise, sleeve length, neckline, collar, closure type, pocket style, lining appearance, embellishment placement, leg shape, length, inseam estimate, front rise estimate, leg opening estimate, and belt loops. Any image-based measurement must be labeled approx. Approximate estimates are allowed for measurements and visually inferable construction details. Lining status may be inferred only when garment-interior evidence is visible; it must not be inferred solely from product type, fabric, or typical construction. Each bullet must be a complete sentence and end with a period. Each bullet must be 5 to 15 words. Each bullet must be unique and not repeat another bullet. Each bullet must be a single string with no line breaks, HTML, emojis, symbols, or special formatting. Do not mention available sizes. Do not include pricing, shipping, company history, best-selling claims, or directions to other websites. Do not include sustainability, antimicrobial, or similar claims unless verified proof is visible in the source data, such as a certificate, URL, or certificate reference. Do not include fabric composition percentages. Use SEO keywords naturally only when supported by visible source data. Include legal and marketplace-required product details when supported by visible written data, product category, product title, taxonomy, style name, image alt text, or actual visible product images. Highlights that contain measurements and highly specific details customers are less likely to search for should appear lower in the list. If available, include length, approximate length, length range depending on size, lined, partially lined, or unlined. For pants, jeans, shorts, and skirts: Include rise type, approximate front rise measurement in inches, approximate inseam, closure type, belt loop information, leg opening style, and approximate leg opening measurement when the product category is visible. If belt loops are not described but the garment is clearly a traditional jean or pant, mention standard belt loops. Do not include these details only when no garment category is visible. For shirts, tops, and tees: Include the shirt fit, neckline, sleeve type, closure if applicable, and approximate length measurement in inches when product category and silhouette are visible. The length must be written as approx. X inch length or approx. X to X inch length depending on size. For blouses: Include blouse style details, closure type, neckline, sleeve type, and approximate length measurement in inches when product category and silhouette are visible. The length must be written as approx. X inch length or approx. X to X inch length depending on size. For coats and jackets: Include coat or jacket type, material if visible, collar or neckline, closure, lining status, warmth level, thickness, season recommendation, and approximate length when product category and silhouette are visible. For blazers: Include blazer style, neckline type, closure type, lining status, and approximate length measurement in inches when product category and silhouette are visible. Use standard neckline terms. State lined, partially lined, or unlined only when visible or provided. For jumpsuits: Include approximate inseam, rise, closure, and lined or unlined status when product category and silhouette are visible. For dresses and skirts: Include length, closure, silhouette, and lined or unlined status when product category and silhouette are visible. For blazers, jackets, coats, dresses, skirts, and jumpsuits, inspect the actual product images for lining cues before generating highlights. Do not rely only on written source data or image descriptions. Review any open-front, interior, cuff, hem, or vent views. If the imagery reasonably supports a lining status, include “lined,” “partially lined,” or “unlined.” If neither source data nor imagery supports a conclusion, do not guess or silently treat the item as unlined. For bodysuits: Include support level, coverage, strap details, and cup details only when supported by visible written data or actual visible product images. For cardigans: Include approximate length and closure when product category and silhouette are visible. For bras and sports bras: Include cup type, coverage, support level, strap details, and closure only when supported by visible written data or actual visible product images. For panties: Include panty style, coverage, rise, and waistband details only when supported by visible written data or actual visible product images. For handbags and purses: Measurements of Bag: X" W x X" H x X" D", Approx. weight and Strap details: X" L, handle type; X" L" For length values: Make sure all length descriptions include the word inch. If a size chart or measurements are visible, estimate approximate length using that data or provide a length range and say depending on size. Restricted claim rules: Do not describe an item as crystal, rhinestone, pearl, sequin, metallic, embroidered, quilted, leather, suede, satin, silk, denim, high-rise, mid-rise, low-rise, straight-leg, wide-leg, flare, skinny, five-pocket, zip fly, button closure, lined, unlined, or belted unless that detail is visible in source data, product title, product type, category, taxonomy, style name, image alt text, or actual visible product images. Never copy example bullets word for word. Never return blank bullets. Never return fewer than 5 bullets. Return exactly 5 bullet points. Return only the bullet points and no explanation. If you are ever unsure about an estimation, please ask for approval.