Highlights (Details and Care/Features) are the feature bullets under the description in the "Details & care" section of a Nordstrom product page. The field is required on every item, set once per style group, and it is where a shopper finds the specifications the description leaves out: closure, collar, pockets, fabric content, care and origin. You send each bullet as a separate entry; Nordstrom joins them with a pipe character and renders them as a bulleted list.
The bullets and the Description divide the work. The description romances the product in one paragraph; the bullets state facts, one per line, so a shopper can scan them.
Count and length
| Rule | Requirement |
|---|---|
| Required | Yes |
| Level | Parent listing; every colorway and size in the style group shares the same bullets |
| Minimum | 3 distinct bullets |
| Recommended | 5 to 8 bullets |
| Maximum | 15 bullets, up to 255 characters each |
| Bullet shape | A short fragment of 3 to 12 words, no period, no numbering, no symbols, HTML or line breaks |
| Separator | Each bullet is its own entry; Nordstrom joins them with a pipe, so a pipe or a comma-separated list inside a bullet breaks the formatting |
Each bullet says one thing. Do not restate a feature in different words, and do not start several bullets with the same word.
Content rules
Cover the construction and design details (closure, collar or neckline, sleeves, pockets, hem, waistband), the fit, the fabric feel, the care and the origin, drawn from the source title, description, features, materials, care instructions and images. When sizes need explaining, put the measurements here, either one bullet per size ("Small is 12 inches") or a single measurement bullet.
- Bullets are identical across the style group, so no color, pattern or size-specific bullets. The one exception is material: when colorways genuinely differ in composition, a single bullet may list them ("Blue: 62% cotton, 38% polyester; Black: 100% cotton").
- Do not repeat the description or the Title.
- No internal item numbers (Nordstrom adds its own), no warranty or lifetime guarantee, no price, and no copy that discourages the purchase.
- Nordstrom's forbidden words and characters apply. Curly quotes, em dashes, the trademark sign and bullet characters are all rejected, as are trademarked terms such as "xoxo" or "sherpa" and culturally appropriative words such as "tribal" or "navajo".
- Use only details the source data supports or the images clearly show. Never invent a feature, and never add a certification claim (GOTS, OCS, organic) the source product does not state. When a certification is documented, fold its certificate number into the material or certification bullet rather than adding a bare bullet for it.
Category-specific requirements
For items in Nordstrom's Clothing category, one bullet must give the material composition with percentages ("100% cotton", "95% cotton, 5% spandex"; list shell and lining separately when both are known) and one bullet must give the care instructions ("Machine wash, tumble dry"). Apparel without those two bullets is incomplete even when it has eight others.
Examples
A complete set for a lyocell shirt:
Front button closure | Spread collar | Long sleeves with button cuffs | Chest patch pocket | 100% Tencel lyocell | Machine wash, line dry | Imported
| Bullet | Verdict | Reason |
|---|---|---|
| Spread collar | Good | One fact, 2 words, no period |
| 95% cotton, 5% spandex | Good | The composition bullet Clothing requires |
| Machine wash cold, tumble dry low | Good | The care bullet Clothing requires |
| Available in navy, black and white. | Weak | Color varies by variant, and the period is not allowed |
| Front button closure, spread collar, long sleeves | Weak | A comma-separated list inside one bullet; each is its own entry |
| Lifetime guarantee on all seams | Weak | Guarantees are not allowed |
| Style 4471-NVY | Weak | Internal item number |
Common mistakes
- Sending the Shopify description split on sentences, which produces long bullets with periods that repeat the description.
- One bullet with all the features separated by commas or pipes.
- Skipping the composition or care bullet on apparel because the description already mentions the fabric.
- A size range or color list as a bullet, which is wrong on every other variant of the style group.
- Marketing lines with no fact in them ("Elevates any outfit"), or several bullets that open with the same word.
How Osello fills this field
Osello fills Highlights at the parent level, so one bullet set is shared by every variant in the listing. It builds the bullets from the source title, description, features, materials, care and images, keeps each one a short fragment within the 255-character limit, caps the set at 15 entries and removes duplicates, HTML and forbidden words. For Clothing it adds the composition and care bullets Nordstrom requires when the source data provides them. On export Osello joins the bullets with the pipe character Nordstrom expects. Each AI-written set carries a confidence score, and custom instructions let you add a house rule, such as a bullet every listing should carry. See how Osello AI fills listing fields for the mechanics and the Nordstrom field directory for the other fields.
Frequently asked questions
How many highlight bullets does Nordstrom require?
At least 3 distinct bullets, and Nordstrom's guidance is to aim for 5 to 8. The field accepts up to 15, each up to 255 characters.
Should bullets end with a period?
No. Each bullet is a short fragment of about 3 to 12 words with no period, numbering, symbols or HTML.
Can I list the color or size in a bullet?
No. The bullets are shared across every colorway and size in the style group. The one exception is a material bullet that names each colorway's composition when the colorways genuinely differ.
Do apparel items need a material and a care bullet?
Yes. For Nordstrom's Clothing category one bullet must state the composition with percentages and one must state the care instructions.
How does the pipe separator work?
Each bullet is a separate entry in Osello, and Osello joins them with a pipe when it submits to Nordstrom. Never type a pipe inside a bullet, since Nordstrom would split it into two.