Nordstrom
Last updated Aug 11, 2026.
Description (copy-description)
descriptionRequiredA description of the product. The description appears twice on a PDP. The first 165 characters, or "selling statement" appear under the product title and price on PDP. The full description appears again in the "Details & care" section of the PDP.
- nordstrom ID
copy-description- Last Updated
- Sep 4, 2026
- Type
description- Applies to
- All categories (universal)
- Level
- Parent listing
- Instructions
- Write one polished product description as a single paragraph with no line breaks, paragraph breaks, bullets, HTML, extra spacing, or special formatting. The first sentence should function as the selling statement and should communicate the strongest customer-facing benefit within approximately the first 165 characters. Do not separate the selling statement from the rest of the description with line breaks or spacing. Write in complete sentences with a clean, polished, professional, and friendly marketing tone. Do not mention the brand name. Remove specific size and color mentions from the original product description because these are handled through variation attributes or other product fields. Emphasize the product’s fabric, fit, construction, details, comfort, finish, and lasting value where supported by the source data. Include material specifics, stretch, breathability, finish, texture, or performance benefits when available. Include a subtle longevity benefit when appropriate, such as designed for lasting wear or made to stay polished season after season. Avoid hype, exaggerated claims, and banned phrases such as ultimate, must-have, never-before, guaranteed, perfect for everyone, or best ever. Naturally include relevant SEO keywords that shoppers may search for, such as the product type, silhouette, fabric, fit, closure, sleeve length, waist rise, embellishment, or styling use. For pants, include information about the inseam if it's all the same for all variants. Do not list keywords separately. Keywords must appear naturally within the description sentences. Do not mention country of origin unless the product is made in the USA or UK. Return only the final one-paragraph product description.