Nordstrom logoNordstromField guide

Nordstrom Fur Info: Faux Fur Material Composition Field Guide

Fur Info: Faux Fur Material Composition states what a product's faux fur is made of. It is optional, set once per style group, and applies only when the product contains faux fur, whether as the whole garment, a trim or a lining. Nordstrom does not sell real animal fur, so this field is where the shopper learns what the fur on an item is made of.

Rules

Rule Requirement
Required No; fill it only when the product contains faux fur
Level Parent listing; shared by every colorway and size
Length Up to 1,000 characters
Content The fiber composition of the faux fur, with percentages when known, and which part of the product it covers when the fur is a trim or lining
Characters No trademark or registered symbol, smart quotes, dashes other than a plain hyphen, bullets or other typographic symbols

"Faux fox" describes the appearance and belongs in the copy; "100% acrylic" describes the material and belongs here.

Examples

Value Verdict Reason
100% acrylic Good The fiber that makes up the faux fur
Hood trim: 80% acrylic, 20% polyester Good Names the part and the composition
Faux fur Weak Restates the field; the shopper wants to know what the faux fur is made of
Luxuriously soft faux fox with a real-fur feel Weak Marketing copy, and "real-fur feel" invites confusion on a no-fur marketplace

Common mistakes

  • Filling the field for every coat in the catalog, including ones with no fur at all.
  • Copying the whole garment composition here instead of the faux fur's own fibers.

How Osello fills this field

Osello fills this field at the parent level only when the source product data shows that the product contains faux fur, and copies its composition from the materials or description in the source. When the product has no faux fur, or the source does not say what the faux fur is made of, the field stays blank. The overall garment composition goes into the Materials and Material Details fields instead; see filling in the materials field.

Frequently asked questions

Do I fill this field for every product with fur?

Only for products with faux fur, which on Nordstrom Marketplace is every product with fur, since Nordstrom does not sell real animal fur. Products without any fur leave it blank.

What goes here if the fur is only a trim?

Name the part and its composition, for example "Hood trim: 100% acrylic". The rest of the garment's materials belong in the materials fields.

Can I write the fur type, such as faux fox or faux shearling?

Write the fibers here and keep the look for the description. A shopper reading this field wants to know whether the fur is acrylic, modacrylic or polyester.