The Primary Image is the first image a shopper sees for a product on Bloomingdale's: in search results, in the category grid and at the top of the product page. It is required on every listing and is the one image Bloomingdale's holds strictly to its specification. Reviewers reject anything that does not look professionally shot and edited, so the primary is the image most likely to send a listing back.
The primary is chosen per colorway. Each color variant has its own primary showing that color, and every size of the colorway shares it.
Image specifications
| Requirement | Value |
|---|---|
| Dimensions | 1200 x 1500 pixels, 4:5 portrait |
| Background | 100% white (RGB 255), with the product's natural shadows and reflections kept |
| Color profile | sRGB |
| File size | Up to 10 MB |
| View | Front view of the product |
| Content | Photographs only: no illustrations, renderings, text, logos or watermarks |
| Model shots | Cropped just below the eyes to respect model rights |
| Color | The variant's own colorway, showing the true color the shopper receives |
The white has to be flat. A softly lit studio backdrop with gray falloff does not count as white on Bloomingdale's; only the natural shadow directly under or behind the product stays.
Content rules
- Show this variant's colorway. Skip images of other colors, and skip images that show every colorway together unless nothing else is available.
- Prefer a model shot that is already cropped below the eyes, or one that can be cropped that way without losing the product.
- Intimates: no nipples, no excessive cleavage, no pubic hair.
- Avoid over-retouched images where the fabric texture is lost.
- Skip customization previews and annotated measurement images unless nothing else qualifies. They belong in the alternates, if anywhere.
Primary image by category
| Category | Primary |
|---|---|
| Kids & Baby apparel | Front-view flat-lay on white. Applies to coats and jackets, dresses and rompers, jeans, outfit sets, sleepwear, pants, shorts, skirts, sweaters, swim, button-downs, tops and tees, suits, tights and socks |
| Kids & Baby shoes | Product image on white |
| Men's Clothing | Front view on model on white for hoodies, sweatshirts, polos, t-shirts, henleys, casual button-downs, blazers and sportscoats, denim. Bodysuits are shot with bottoms |
| Men's Dress Shirts | Front view of the folded shirt on white |
| Men's Suits & Tuxedos (dinner and tuxedo jackets) | Front view on model from the waist up on white |
| Men's Shoes | Product shot on white; the top view and detail shot follow in the alternates |
| Women's Clothing | Front view on model on white for activewear, dresses, jumpsuits and rompers, pants, shorts, skirts, sleepwear and robes, sweaters, swim and cover-ups, tops and tees, matching sets, loungewear, coats, jackets and blazers. Bodysuits are shot front view with bottoms. Tights, socks and hosiery, bras and denim are all front view on model |
| Women's Shoes | Product shot on white; the top view and detail shot follow in the alternates |
Examples
| Image | Verdict |
|---|---|
| Women's wrap dress in "Cobalt", front on model, cropped below the eyes, flat white | Good |
| Boys' puffer jacket, front flat-lay on white | Good: kids apparel is flat-lay |
| Men's dress shirt folded, collar facing camera, on white | Good: the dress shirt exception |
| Women's pump, three-quarter product shot on white with a natural shadow | Good |
| Women's wrap dress in "Cobalt", but the image shows the "Black" colorway | Weak: wrong colorway |
| Men's tee on model against a light gray backdrop | Weak: the background is not RGB 255 white |
| Men's tee, full-face model shot | Weak: not cropped below the eyes |
| Sneaker rendered in 3D with a "New" badge | Weak: a rendering, and text on the image |
Common mistakes
- Lifestyle or outdoor photography as the primary. It goes in the alternates, last.
- A 1:1 square or a horizontal crop. The primary is 4:5 portrait at 1200 x 1500.
- One primary reused across every colorway of a style.
- Background removed so aggressively that the product floats without any shadow, or retouched until the knit has no texture.
- A back view or side view chosen because it is the best photo. The primary is always the front.
- Text overlays: size callouts, brand logos, "as seen in" badges.
How Osello fills this field
The Primary Image is a variant-level field set once per colorway and shared by every size of that colorway. Osello selects it from the source product's images, requiring a front-facing view with no slight angle allowed and a white background; a softly lit studio white does not pass because Bloomingdale's wants flat white. Images that preview customization are skipped. When the best candidate has a non-white background, Osello can make it white, and when it is not 4:5 it can be cropped to shape (see crop listing images to the required shape); edits made by the AI wait for your approval before they are used (see approve AI-edited images). The full selection logic is in how Osello chooses your listing images, and the Alternate Images field takes the images that follow.
Other Bloomingdale's requirements are in the Bloomingdale's field directory.
Frequently asked questions
What size does the Bloomingdale's primary image need to be?
1200 x 1500 pixels, a 4:5 portrait, in sRGB, with a file size of up to 10 MB.
Does the background have to be pure white?
Yes. Bloomingdale's asks for 100% white, RGB 255, with the product's natural shadows and reflections kept. A gray or off-white studio backdrop does not pass.
Should the model's face be visible?
No. Model shots are cropped just below the eyes to respect model rights, so choose an image that is already cropped that way or can be.
Is the primary the same for every colorway?
No. Each colorway carries its own primary image showing that color. All sizes of a colorway share it.
Which categories use a flat-lay instead of a model?
Kids and baby apparel is shot as a front-view flat-lay. Men's dress shirts are shot folded. Shoes use a product shot. Adult apparel otherwise uses a front view on model.