The Osello blog
Guides, case studies, and stories for brands
selling on department stores and marketplaces.
Guides & TipsSeptember 16, 20269 min read
How to get AI to recommend your productsShoppers now ask ChatGPT and Perplexity instead of clicking through Google. What fashion brands can do about it: the 80% you should already be doing, and the 20% that moves the needle.
Guides & TipsAugust 10, 20263 min read
How fashion brands actually get into Nordstrom MarketplaceNordstrom doesn't publish an application link. Here is how the invitation process really works, what reviewers look for, and the three things that get brands rejected.
Guides & TipsAugust 8, 20263 min read
Why every department store suddenly wants your brandMacy's, Nordstrom, and Bloomingdale's all launched marketplaces within a few years of each other. The wholesale math stopped working, and that is an opening for independent brands.
Guides & TipsAugust 6, 20263 min read
The brand book buyers actually readRetail reviewers spend minutes, not hours, with your application. A brand book earns those minutes or wastes them. Here is the five-part structure that works.
Guides & TipsAugust 4, 20263 min read
The marketplace readiness checklist: 21 things to fix before you list anywhereA working checklist covering catalog data, imagery, operations, and brand assets, the four areas every marketplace reviews, in the order they will find the gaps.