01
Your brand book
The presentation Nordstrom's team reviews. Story, positioning, target customer, visual identity. Built from your website, by us.
Your brand,live on Nordstrom.
We handle the entire application. The brand book, the paperwork, the listings. You take one call and connect Shopify.
Takes 60 seconds. No commitment.
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- 3 weeksfrom application to live on Nordstrom
- 5 daysfor a first collection to go live
- 93%listings approved first pass
- 5,000+SKUs syncing daily
Across fashion brands live with Osello
Worried about getting approved? We handle everything.
Most brands apply cold, wait months, and never hear back. Getting accepted is a real project. Brand presentation, application, catalog specs, imagery requirements. It's our whole job, so it never becomes yours.
02
Your application
Prepared, submitted, and managed through every round of back and forth until you're approved.
03
Your listings
Your Shopify catalog mapped to Nordstrom's spec. Categories, size charts, imagery. Nothing gets rejected twice.
04
Your operations
Once you're live, inventory, prices, and orders flow between Shopify and Nordstrom on their own.
You approve. You ship. That's it.
See your name on nordstrom.com.
On nordstrom.com, your label sits next to the ones your customers already trust. Buyers, press, and every future retail partner read that placement.
Credibility
"Available at Nordstrom" does the selling for you. With customers, with press, with every retail conversation that follows.
Full price
Nordstrom shoppers come for quality, not markdowns. Your margins stay where you set them.
No wholesale risk
No purchase orders, no consignment, no net-60. You ship from your own inventory and keep control.
Customer stories
Hear it from brands already on Nordstrom.
Fashion founders on what it took to get on Nordstrom, and what changed when Osello took over.
Customer success story
“Before Osello, we were nowhere. Ten listings. We barely existed.”
Michelle Lee
VP of Product Development
5 days
From install to first live listing
93%
Listing approval, first submission
Customer success story
“We'd been trying to get on Nordstrom for seven months. With Osello, we were live in three weeks.”
Arin Cubuk
Founder, Furniq UK
3 wks
From install to live on Nordstrom
5,000+
SKUs synced daily
Customer success story
“I can't imagine convincing myself, or anyone on the team, to go back to how we did it before.”
Stephanie Nelson
Senior Director of Operations
3 days
From install to first live listing
96%
Listing approval, first submission
So, who is Osello?
Osello is the marketplace platform built for fashion brands. One connection to Shopify puts your catalog on the retailers that matter and keeps it in sync every day, with a team behind it that has done this before. Nordstrom is where we do our best work.
Meet us on the intro call
Software does the heavy lifting
Products, imagery, inventory, and orders sync between Shopify and Nordstrom daily. One brand runs 5,000+ SKUs through it without a single spreadsheet. Our team handles everything the software can't.
Fashion is the specialty
Size runs, colorways, seasonal drops, imagery standards. We speak retail fashion fluently, which is why brands like Universal Standard and Furniq UK trust us with their catalogs.
Nordstrom first, then everywhere
The catalog we build for Nordstrom is ready for Macy's, Bloomingdale's, and Target+ the day you want them. Get in once, grow everywhere.
Where Osello puts brands
Three steps to Nordstrom.
01
Take the call
Fifteen minutes with our team. We will confirm if your brand might fit and tell you exactly what happens next.
02
Connect Shopify
One click. Products, variants, images, inventory. No exports, no spreadsheets.
03
Go live
We build the brand book, submit the application, set up the listings. Then your brand is on nordstrom.com.
Get the brand book Nordstrom wants to see.
Drop in your website. We build your brand book and email it to you, free. It's the same document that anchors a Nordstrom application.
- Brand story
- Positioning
- Target customer
- Merchandising strategy
- Visual identity
Free. Built from your website. In your inbox within 48 hours.
Questions, answered.
No. This is Nordstrom Marketplace. You sell on nordstrom.com under your own brand, at full price, from your own inventory. No purchase orders, no consignment, no waiting for a buyer to pick up your line.
The intro call and your brand book are free. If we take your brand on, we walk through pricing on that call. You'll know every number before you commit to anything.
Nordstrom requires a US entity or US fulfillment. If you ship from a US warehouse or 3PL, you can qualify. Furniq UK is a British brand and went live in three weeks.
You fulfill the way you already do. Nordstrom orders land in your Shopify like any other order, and we keep inventory and order status in sync on both sides so nothing oversells.
Every catalog is different, so we won't promise a date before we've seen yours. For reference, Furniq UK went live in three weeks, and Universal Standard's first listing was live five days after connecting.
We only submit brands we believe will be approved. That's what the intro call is for. If something needs fixing first, we tell you exactly what it is and how to get there.
Your existing ecommerce imagery is the starting point. On the call we flag anything Nordstrom requires that you don't have, before it ever becomes a rejection.
No. Nordstrom is additive. Your Shopify store, your site, your other channels all keep running exactly as they do now.
Nordstrom is one call away.
Fifteen minutes to see if your brand qualifies. We handle everything after that.
The call and the brand book are free. You'll know every number before you commit to anything.
Not ready to talk? Start with your free brand book.