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Your fashion brand.On every marketplace.We handle the rest.

Nordstrom, Macy's, Bloomingdale's, or Target+. We build the brand book, submit the application, and list your catalog. You take one call and connect Shopify.

A 15 minute call. No commitment, no pitch deck.

Universal Standard and Furniq UK went live through Osello.

Nordstrom product page

Where Osello puts brands

  • 3 weeksFurniq UK · live on Nordstrom
  • 93%Universal Standard · listings approved first pass
  • 5,000+Universal Standard · SKUs syncing daily

Customer stories

Hear it from brands already on these marketplaces.

Fashion founders on what it took to get approved, and what changed when Osello took over.

Customer success story

“Before Osello, we were nowhere. Ten listings. We barely existed.”

Michelle Lee

VP of Product Development

5 days

From install to first live listing

93%

Listing approval, first submission

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Customer success story

“We'd been trying to get on Nordstrom for seven months. With Osello, we were live in three weeks.”

Arin Cubuk

Founder, Furniq UK

3 wks

From install to live on Nordstrom

5,000+

SKUs synced daily

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The Noli Shop

Customer success story

“I don't think we could ever go back to manually doing those spreadsheets, honestly.”

Danielle Devane

COO, The Noli Shop

6 wks

Up to, per launch, before Osello

0

Catalog uploads still done by hand

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Worried about getting approved? We handle everything.

Most brands apply cold, wait months, and never hear back. Getting accepted is a real project. Brand presentation, application, catalog specs, imagery requirements. It is our whole job, so it never becomes yours.

01

Your brand book

The presentation the marketplace team reviews. Story, positioning, target customer, visual identity. Built from your website, by us.

02

Your application

Prepared, submitted, and managed through every round of back and forth until you are approved.

03

Your listings

Your Shopify catalog mapped to each marketplace's spec. Categories, size charts, imagery. Nothing gets rejected twice.

04

Your operations

Once you are live, inventory, prices, and orders flow between Shopify and the marketplace on their own.

You approve. You ship. That's it.

What actually gets your listing rejected?

Not your product. A field.

  1. Nordstrom wants inseam. Macy's wants sleeve length. Target Plus wants both, under different names.
  2. Miss one and the listing never goes live, and the rejection notice will not tell you which field it was.
  3. Nordstrom publishes 526 categories and 241 listing fields. We map your catalog to every one of them before anything is submitted.
Required fields Missing required fields
  • Nordstrom Product Taxonomy (NPT)Missing
  • Shop SKUMissing
  • Product TitleMissing
  • UPCMissing
  • Variant Group CodeMissing
  • Brand Label NameMissing

See your name on the marketplaces that matter.

On Nordstrom, Macy's, Bloomingdale's, and Target+, your label sits next to the ones your customers already trust. Buyers, press, and every future retail partner read that placement.

Clothing rack in natural light

Credibility

"Available at Nordstrom" and "Available at Macy's" do the selling for you. With customers, with press, with every retail conversation that follows.

Full price

These shoppers come for quality, not markdowns. Your margins stay where you set them.

No wholesale risk

No purchase orders, no consignment, no net-60. You ship from your own inventory and keep control.

So, who is Osello?

Osello is the marketplace platform built for fashion brands. One connection to Shopify puts your catalog on the retailers that matter and keeps it in sync every day, with a team behind it that has done this before.

Meet us on the intro call

Software does the heavy lifting

Products, imagery, inventory, and orders sync between Shopify and each marketplace daily. One brand runs 5,000+ SKUs through it without a single spreadsheet. Our team handles everything the software can't.

Fashion is the specialty

Size runs, colorways, seasonal drops, imagery standards. We speak retail fashion fluently, which is why brands like Universal Standard and Furniq UK trust us with their catalogs.

Get in once, grow everywhere

The catalog we build for one retailer is ready for the next. Nordstrom, Macy's, Bloomingdale's, Target+. Same Shopify connection.

Three steps to live.

01

Take the call

Fifteen minutes with our team. We will confirm if your brand might fit and tell you exactly what happens next.

02

Connect Shopify

One click. Products, variants, images, inventory. No exports, no spreadsheets.

03

Go live

We build the brand book, submit the application, set up the listings. Then your brand is on the marketplace.

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Printed brand lookbook on a linen table

Get the brand book marketplaces want to see.

Drop in your website. We build your brand book and email it to you, free. It is the same document that anchors a Nordstrom, Macy's, or Target+ application.

  • Brand story
  • Positioning
  • Target customer
  • Merchandising strategy
  • Visual identity

Free. Built from your website. In your inbox within 48 hours.

Questions, answered.

No. This is marketplace retail. You sell under your own brand, at full price, from your own inventory. No purchase orders, no consignment, no waiting for a buyer to pick up your line.

The intro call and your brand book are free. If we take your brand on, we walk through pricing on that call. You will know every number before you commit to anything.

Most of these marketplaces require a US entity or US fulfillment. If you ship from a US warehouse or 3PL, you can qualify. Furniq UK is a British brand and went live in three weeks.

You fulfill the way you already do. Marketplace orders land in your Shopify like any other order, and we keep inventory and order status in sync on both sides so nothing oversells.

Every catalog is different, so we will not promise a date before we have seen yours. For reference, Furniq UK went live in three weeks, and Universal Standard's first listing was live five days after connecting.

We only submit brands we believe will be approved. That is what the intro call is for. If something needs fixing first, we tell you exactly what it is and how to get there.

Your existing ecommerce imagery is the starting point. On the call we flag anything a marketplace requires that you do not have, before it ever becomes a rejection.

No. A new marketplace is additive. Your Shopify store, your site, your other channels all keep running exactly as they do now.

Yes, and that is a different conversation from this one. Start here instead.

The next marketplace is one call away.

Fifteen minutes to see if your brand qualifies. We handle everything after that.

The call and the brand book are free. You will know every number before you commit to anything.

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Not ready to talk? Start with your free brand book.