Impact Level (Sports Bras only) on Bloomingdale's Marketplace tells a shopper how much support a sports bra gives: high, medium or low impact, with a short reason when the brand gives one. This page covers the field in the women's bras department. It is optional, it only applies to sports bras, it sits on the parent listing so one value covers every colorway and size, and Bloomingdale's shows it as one of the on-site feature bullets. Everyday bras and bralettes leave it blank.
The rules
| Rule | Value |
|---|---|
| Required | No, optional in women's bras and only for sports bras |
| Length | At most 254 characters, spaces included |
| Form | One phrase, no trailing period |
| Level | Parent listing, shared by every variant in the style group |
| Content | High, medium (moderate) or low impact, plus a short reason when known |
The levels and what usually goes with them:
| Level | Typical construction | Typical activities |
|---|---|---|
| High impact | Tight fit around the body, compressed cups | Running, intense aerobics, HIIT |
| Medium impact | Moderate compression or encapsulation | Weight training, light aerobics, cycling |
| Low impact | Light support, relaxed band | Yoga, barre, pilates, lounging |
Take the level from the brand's copy. "Built for your longest runs" points to high impact; "studio to street" points to low. When the level is stated but no reason is given, the level alone is a complete value. When the item is not a sports bra, or the source says nothing about impact or activity, leave the field blank.
Examples
| Value | Verdict | Reason |
|---|---|---|
| High impact | Good | Level stated, nothing invented |
| Medium impact with compression fit | Good | Level plus the construction that delivers it |
| Low impact for yoga and lounging | Good | Level plus intended activity |
| High impact with compressed cups for running and intense training | Good | Level, construction and activity from the source |
| Supportive | Weak | No level |
| Great for the gym | Weak | Activity with no level, and "gym" spans all three |
| High impact in size XS to M, medium in XL | Weak | Varies by size |
| Medium impact. | Weak | Trailing period |
Common mistakes
- Filling it for an everyday bra or bralette.
- Guessing a level from how thick the straps look.
- Writing the activity without the impact level.
- Giving different levels for different sizes or colorways.
How Osello fills this field
Osello treats Impact Level (Sports Bras only) as an optional text field on the parent listing for products placed in a women's bras category on Bloomingdale's. The AI agent reads the product description first, then the attributes, then the images, and writes one phrase of at most 254 characters with no trailing period naming the impact level and, when the source gives one, a short reason. Bras that are not sports bras are left blank. The value is set once per style group and mirrored to every colorway and size. See what gets filled in automatically for how this fits with the rest of a listing.
Other sports-bra-only fields in the department are Sizing Information (Sports Bras only) and Model's Measurements & wearing a size X (Sports Bras only). Everything else is in the Bloomingdale's field directory.
Frequently asked questions
Is Impact Level required for women's bras on Bloomingdale's?
No. It is optional and applies only to sports bras. Everyday bras and bralettes leave it blank.
Should I write "moderate" or "medium"?
Either is understood; Bloomingdale's description uses "moderate impact" and the examples use "medium impact". Pick one and use it across your catalog.
The brand says "all-day support" but never names an impact level. What do I write?
Leave it blank. "All-day support" describes comfort, not impact, and a level guessed from it may be wrong.
Can I add the activity the bra is designed for?
Yes, after the level: "Low impact for yoga and barre". The level comes first because that is what shoppers scan for.