Neckline or Collar Description is a required feature attribute on Bloomingdale's Marketplace for the women's dresses department. It names the neckline shape or collar style, which shoppers use to compare dresses and which Bloomingdale's shows as a feature bullet on the product page. A women's dress listing without it is incomplete and will not pass into review.
Bloomingdale's Marketplace runs on Mirakl and shares its attribute definitions with Macy's. Each apparel department has its own neckline field; this page covers women's dresses. The related attribute is optional on women's tops and required on women's jumpsuits.
The rules
| Rule | Detail |
|---|---|
| Required | Yes |
| Level | Parent listing, one value shared by every color and size |
| Length | Up to 254 characters, spaces included |
| Format | One phrase, no trailing period |
| Content | The neckline shape or collar style, with a trim detail when it defines the look |
Use the vocabulary shoppers search for: V-neck, crewneck, scoop neck, boatneck, square neck, sweetheart, halter, off-the-shoulder, one-shoulder, mock neck, turtleneck, cowl. For collared dresses name the collar: peter pan collar, polo collar, spread collar, notched lapel, shawl collar. A short construction note is fine when it changes the look ("Crewneck with ribbed trim"). The value applies to every colorway and size.
Examples
| Value | Verdict | Reason |
|---|---|---|
| V-neck | Good | The shape, nothing more |
| Square neckline | Good | Standard shopper vocabulary |
| Sweetheart neckline with off-the-shoulder straps | Good | Shape plus the strap treatment that defines it |
| Peter pan collar | Good | Names the collar style |
| Flattering neckline. | Weak | Opinion, a period and no shape |
| Round | Weak | Ambiguous between crewneck and scoop neck |
Common mistakes
- Leaving it empty because the neckline is "just round". Choose crewneck or scoop neck; the field is required.
- Describing sleeves or straps here. Those go in Sleeve Description and Straps.
- Naming a neckline that contradicts the images. When the copy says V-neck and the photos show a scoop, fix the source first.
How Osello fills this field
Osello treats Neckline or Collar Description as a required, parent-level text field on Bloomingdale's women's dress listings, so one phrase is shared by every variant. The AI reads the product description first, then the attributes, then the images, and uses the neckline visible in the photos when the copy does not name one. It writes one phrase of at most 254 characters with no trailing period. When nothing in the source states or shows the neckline, the field stays blank and the listing shows as incomplete until the value is supplied; see required fields and listing readiness. A brand's preferred terms, such as "bateau" over "boatneck", can be set through custom instructions.
Frequently asked questions
Is the neckline field required for dresses on Bloomingdale's?
Yes. Every women's dress listing needs a neckline or collar value before submission.
What do I enter for a strapless dress?
Name the shape at the bust, such as "Straight strapless neckline" or "Sweetheart neckline". The absence of straps goes in Sleeve Description or Straps.
Can I list two necklines for a reversible dress?
Yes, in one phrase: "V-neck, reverses to scoop neck". Keep it under 254 characters.
Should the collar fabric be included?
Only when it defines the look, for example "Contrast peter pan collar". Fiber content belongs in the material attributes.