From ten listings to a full marketplace catalog in five days.

Universal Standard built a brand around inclusive sizing and quality essentials, but on marketplaces, they were barely visible. Ten listings. No scale. They needed a path that matched the pace of their brand.

5 days

From install to first live listing

93%

Listing approval, first submission

Full catalog

Synced from Shopify to marketplaces

The Challenge

Ten listings on Macy's and Nordstrom. A catalog of thousands still waiting.

Universal Standard had the product and the demand, but marketplace listings were stuck in manual spreadsheets and one-off submissions. Only ten SKUs were live. The rest of the catalog sat in Shopify with no path to scale.

Every new style meant field mapping, image specs, and a queue of rejections to chase down. The team could not hire their way out of it without pulling people off product and growth.

They needed to get the full catalog live without a six-month onboarding project.

Macy's product detail page powered by Osello

The Solution

Osello read their Shopify catalog. Marketplace listings were drafted in days.

Osello connected to Universal Standard's Shopify store and mapped their full catalog, every style, size run, and attribute, to Macy's and Nordstrom requirements without exports or manual field mapping.

Rejections were corrected and resubmitted automatically. Within five days, listings were in review. Within the week, the catalog was live.

"Before Osello, we were nowhere. Ten listings. We barely existed."
Michelle Lee, VP of Product Development, Universal Standard

The catalog

Full catalog. Styled for Macy's and Nordstrom.

Every style, size run, and fit from Shopify, formatted for department store shelves.

Full catalog synced daily

The Results

A full marketplace catalog in five days. The team is not going back.

Universal Standard went from ten live listings to a full Macy's and Nordstrom catalog in five days. Listings sync from Shopify with no daily manual data entry.

The operations team spends time on product and growth, not listing maintenance.

"I can't imagine convincing myself, or anyone on the team, to go back to how we did it before."
Stephanie Nelson, Senior Director of Operations, Universal Standard

About Universal Standard

Inclusive fashion, built for every body.

Universal Standard makes elevated essentials in an inclusive size range from XXS to 4XL. Built on Shopify, the brand sells direct and through leading department stores across the US.

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