How Furniq UK launched on Nordstrom in three weeks.
In early 2025, Furniq UK had a boutique of design-forward pieces ready to go. Their biggest challenge wasn't product. It was getting onto Nordstrom before spring without a six-month onboarding project.
5,000+
Products synchronized daily
0 hrs
Manual data entry required per day
3 wks
From onboarding to live on Nordstrom
The Challenge
Nordstrom onboarding was projected at 18 weeks. They didn't have that kind of time.
Furniq UK had been trying to get on Nordstrom for months through the traditional process: spreadsheets, field mapping, and a queue of manual submissions that never seemed to move.
The projected timeline was 18 weeks. Their spring collection was already in production. Every week of delay meant inventory sitting in a warehouse instead of on a Nordstrom rack.
They needed a path that matched the pace of their brand, not the pace of a legacy onboarding project.
Video Testimonial
Three minutes.
The whole story.
The Solution
They installed Osello on a Monday. Nordstrom listings were drafted by Thursday.
Osello read Furniq's full Shopify catalog, every style, colorway, and size, without exports or field mapping. Nordstrom-specific attributes were applied automatically.
Rejections were corrected and resubmitted in the background. By the end of the first week, listings were in review. By week three, they were live.
"It's the first marketplace tool that actually understands our catalog."
The catalog
Five thousand SKUs. Styled for Nordstrom.
Every jacket, denim wash, and colorway from Shopify, formatted for department store shelves.
The Results
Live on Nordstrom in three weeks. Two additional marketplaces queued up next.
Furniq UK went from install to live Nordstrom listings in three weeks, a fraction of the 18-week projection. Over 5,000 SKUs sync daily with zero manual data entry.
Two additional marketplaces are queued for launch. The team spends their time on product and growth, not listing maintenance.
"We grew too soon, but it's an absolute game-changer for businesses like us."
About Furniq UK
A design-forward fashion homewares brand.
Furniq UK blends contemporary design with accessible pricing, curating pieces for modern homes and wardrobes. Built on Shopify Plus, the brand sells direct and through select wholesale partners across the UK.
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