Bloomingdale's logoBloomingdale'sField guide

Bloomingdale's Length (Baby Dresses and Kids Dresses) Field Guide

Mini, knee-length, midi, maxi. Max character limit of 254 characters (including spaces).

Length is an optional product dimension bullet on Bloomingdale's Marketplace for the kids and baby dresses department. It tells a shopper where the hem falls: mini, knee-length, midi, maxi. The value appears in the details section of the product page once the listing is in a kids and baby dresses category.

The rules

Rule Value
Required No
Maximum length 254 characters, spaces included
Form One phrase, no trailing period
Level Variant, stored on each size and colorway
Department Kids and baby dresses

Use one length type: mini, above the knee, knee-length, midi, maxi, floor-length, cropped, hip-length, tunic-length. Leave the field blank when neither the source data nor the images show the length. Even though the value is stored per variant, Bloomingdale's shows one set of bullets for the whole grouping, so keep the same phrase on every size and colorway and never describe one of them.

Judging length on kids sizes

Judge the hem against the body it is shown on rather than from a hem measurement. A dress that hits at the knee on the size shown is "Knee-length" for the style. When the description states the length, use it over the image.

Examples

Value Verdict Reason
Knee-length Good One length type
Midi Good One length type
Maxi Good One length type
24 inch length Weak A measurement, not a length type
Knee-length in size 4, midi in size 2 Weak Describes individual sizes
Falls just above the knee for a playful look. Weak A sentence with a period

Common mistakes

  • Entering a hem measurement. That belongs in the Size Chart Image.
  • Letting the value drift between sizes because the field is per variant.
  • Guessing a length when no image shows the hem.

How Osello fills this field

Osello treats Length as an optional variant-level text field limited to 254 characters. When a kids and baby dresses listing is filled in, the AI reads the description first, then the attributes, then the images, and writes one length type on each variant, so the sizes and colorways of a style end up with the same phrase. There is no fallback to a parent value. When nothing shows the hem, the field stays blank.

Frequently asked questions

Is Length required for kids and baby dresses on Bloomingdale's?

No. It is optional in this department.

Should Length be a measurement in inches?

No. Bloomingdale's asks for a length type such as knee-length or midi. Measurements go in the size chart.

Why is Length stored per variant when the bullets are shared?

The slot is defined at the variant level in Bloomingdale's template. Keep the same phrase on every variant so the shared bullets stay consistent.