Highlights (Features & Benefits) are the bullet points on a Bloomingdale's product page. They are required on every listing, written once per style group, and limited to five bullets of up to 255 characters each. Bloomingdale's builds the on-site bullets from its taxonomy attributes, so the highlights you send summarize what the shopper needs to know and must never contradict the attribute fields for fit, neckline, closure, pockets and the rest.
Highlights are also where shoppers skim before they read the Description, and where search terms land naturally, which makes them worth writing rather than pasting.
The rules
| Rule | Value |
|---|---|
| Required | Yes |
| Level | Parent (one set per style group) |
| Number of bullets | Up to 5 |
| Length per bullet | One complete sentence of 5 to 12 words, ending with a period, at most 255 characters |
| Formatting | No line breaks, HTML or special characters |
| Never vary by | Color, size or wash |
| Voice | "Our" and "we" mean Bloomingdale's; write "[Brand]'s" instead |
Each bullet covers a different feature: fit, fabric feel, construction details, closures, pockets, care, what the set includes. None of them repeats the description. Work in the words shoppers search for, but as part of a natural sentence.
Approximate measurements are allowed when the category and silhouette are clear and the category instructions call for one. Every estimate carries the label "Approx.": "Approx. 32.5" from top of shoulder to bottom hem."
Regulated language
The same FTC and Bloomingdale's policy rules that govern the description apply in the bullets.
| Claim | Rule |
|---|---|
| Faux fur and faux leather | Disclose the fiber or material |
| Vegan | Only when the source substantiates it |
| Down | Use the FTC percentage wording ("Down", "Down and Feathers", "Feathers and Down", "Feathers"); never "100% down" |
| Metals | "Gold-tone" and "silver-tone" unless the metal is real |
| Pearls | "Cultured" |
| Vintage | Never "vintage"; use "vintage-like" |
| Green claims | Nothing unsubstantiated |
| GOTS | When the source states the garment is GOTS-certified, one bullet includes the exact text "GOTS Scope Certificate Number SC-028924-0." |
| OCS | When the source states the garment is OCS-certified, one bullet includes the exact text "OCS Scope Certificate Number IDF-26-1008278." |
Fold the certificate number into an existing certification or material bullet so the field still holds exactly five bullets, and never add a certification claim the source product does not support.
Category-specific requirements
| Category | Required bullets |
|---|---|
| Baby Gear (car seats, strollers, carriers) | The height and weight requirements, the safety warnings, and forward or rear facing for car seats |
| Kids Shoes | A bullet defining the size ranges offered, listing only the ranges this product comes in: "Toddler = 12 months-4 years, Little Kid = 4-8 years, Big Kid = 8-12 years" |
| Women's Shoes (boots and booties) | The shaft height in inches. Bloomingdale's validates the Boot Height attribute against it: Ankle 3-8 inches, Mid 8-11 inches, Tall 11-15.5 inches, Over the Knee 15.5 inches and up |
Examples
| Bullet | Verdict |
|---|---|
| Relaxed fit with a slightly dropped shoulder. | Good: fit, 7 words, ends with a period |
| Hidden side-seam pockets sit flat against the hip. | Good: a construction detail shoppers search for |
| Approx. 5" shaft height with a side zip closure. | Good for a bootie: the measurement is labeled and supports an Ankle boot height |
| Made with GOTS-certified organic cotton, GOTS Scope Certificate Number SC-028924-0. | Good when the source states GOTS certification |
| Available in black, ivory and camel. | Weak: colors vary by variant and cannot appear |
| Our softest fleece yet! | Weak: "our" means Bloomingdale's, and no period |
| Machine wash cold, tumble dry low, do not bleach, do not iron, cool iron if needed, wash inside out | Weak: over 12 words, no period, and it reads as a care label rather than a sentence |
| Vegan leather upper. | Weak: no substantiation and no fiber named; also a fragment |
Common mistakes
- Reusing sentences from the description. Bullets and description are read together, and duplicates waste the slot.
- Bullets that contradict an attribute, such as "Crew neckline" in the bullets while the Neckline attribute says "V-neck".
- A colorway or size in a bullet, which breaks the one-set-per-style rule.
- Fragments without a verb or a period, or bullets stuffed with keywords.
- A measurement without "Approx." or a shaft height that does not match the Boot Height value.
- A sixth bullet. Bloomingdale's takes at most five.
How Osello fills this field
Highlights is a parent-level text list, so Osello writes one set of up to five unique bullets per style group and every colorway and size shares it. The AI builds them from your product description, attributes and images, keeps each bullet a single sentence within the 255-character limit, applies the regulated-language rules and adds the category bullets (size ranges, shaft height, baby gear requirements) based on the listing's Bloomingdale's category. Brand-specific phrasing can be added through custom instructions, and each AI-written value carries a confidence score you can review (see confidence scores explained).
Other Bloomingdale's fields are covered in the Bloomingdale's field directory.
Frequently asked questions
How many highlights does Bloomingdale's accept?
Up to five bullets per style, each at most 255 characters. When a GOTS or OCS certificate number is required, it is folded into one of the five rather than added as a sixth.
Can highlights mention the color or size?
No. The bullets are set once per style group and shared by every variant, so nothing color-, size- or wash-specific belongs in them.
Can I include measurements in a highlight?
Yes, when the category and silhouette are clear and the category calls for one, such as a boot shaft height. Label every estimate "Approx." and give it in inches.
Should the highlights repeat the description?
No. Each bullet covers a different feature, and none of them should restate a sentence from the description.
How long should each bullet be?
One complete sentence of 5 to 12 words ending with a period, well inside the 255-character limit, with no line breaks or special characters.