Neckline is an optional feature attribute on Bloomingdale's Marketplace for the women's outerwear department. It names the shape at the neck of a coat, jacket or vest: crewneck, V-neck, mock neck, notched lapel, shawl collar and so on. Bloomingdale's prints the value as a feature bullet on the product page, and shoppers filtering for a collarless jacket or a lapel blazer rely on it.
Bloomingdale's Marketplace runs on Mirakl and shares attribute definitions with Macy's. The definition is written for all of women's apparel, which is why it mentions V-wire and U-wire (bra and swim terms). On outerwear the field mostly carries lapel and collar shapes, or the neckline of a collarless piece.
The rules
| Rule | Detail |
|---|---|
| Required | No |
| Level | Parent listing, one value shared by every color and size |
| Length | Up to 254 characters, spaces included |
| Format | One phrase, no trailing period |
| Content | The neckline or collar shape, with a trim detail when useful |
Terms Bloomingdale's recognizes across women's apparel include V-neck, crewneck, scoop neck, boatneck, square neck, sweetheart, halter, off-the-shoulder, one-shoulder, mock neck, turtleneck, cowl, peter pan collar, polo collar, spread collar, notched lapel and shawl collar. Wire shapes (V-wire, U-wire) apply to bras and swim only. When the product data says nothing, use the neckline visible in the images. Because the bullet is shared by every variant, never describe one colorway or size.
Examples
| Value | Verdict | Reason |
|---|---|---|
| Notched lapel | Good | Standard blazer term |
| Crewneck with ribbed trim | Good | Shape plus trim |
| Shawl collar | Good | One recognized term |
| Collarless round neckline | Good | Correct for a collarless jacket |
| Flattering neckline | Weak | No shape |
| Neckline sits nicely at the collarbone. | Weak | Sentence with a period |
| Black contrast collar | Weak | Names one colorway |
Common mistakes
- Leaving the field blank because "coats don't have necklines". Every outerwear piece has a neck finish, and a lapel or stand collar is what the shopper wants to know.
- Repeating the collar construction here. Convertible, funnel or stand collar details also belong in Collar; Neckline names the shape.
- Putting the hood here. That is Hood.
How Osello fills this field
Osello treats Neckline as an optional parent-level text field on women's outerwear listings, so one phrase covers every variant. The AI reads the product description first, then the product attributes, then the images, and writes at most 254 characters with no trailing period. When the source is silent it uses the neckline visible in the images rather than leaving the field blank. Add custom instructions if your line uses a house term, and see the department's other attributes in the Bloomingdale's field directory.
Frequently asked questions
Is Neckline required on Bloomingdale's?
No. It is optional in the women's outerwear department, though most listings can fill it from the images alone.
Does a blazer's lapel count as a neckline?
Yes. Write "Notched lapel", "Peak lapel" or "Shawl collar". The lapel is the neckline of a tailored jacket.
Should I write V-wire or U-wire on a coat?
No. Wire shapes describe bras and swimwear. On outerwear leave them out.
The neckline is not mentioned in my product description. Can I still fill the field?
Yes. Use the neckline that is visible in the images. Bloomingdale's definition covers what the shopper sees, so the photo is a valid source.