Alternatives to feed and syndication tools
Your listings should not depend on a feed you maintain.
Osello is the marketplace listing platform built only for fashion brands on Shopify selling on Nordstrom, Macy's, Bloomingdale's and Target Plus. AI agents build each listing to the retailer's requirements, and you approve before it publishes.
Why listings on department-store marketplaces are hard
None of these problems are your product. All of them are the retailer's specification.
01
Nordstrom publishes 250 required fields. Macy's publishes 1,077.
Size type, size standard, NRF color code, material composition percentage, country of manufacture. None of them exist in Shopify, and each retailer names them differently.
02
The same photo passes one retailer and fails the next.
Each marketplace sets its own aspect ratio, background and alternate-image rules. A catalog shot for your own site needs re-cropping and re-backgrounding for every destination.
03
One dress in six colors is six Shopify products. The marketplace wants one listing.
Shopify stores split colorways into separate products. Retailers require one style with six colorways and a full size run under each, or the style is rejected.
What Osello does differently
AI agents build and optimize your listings
You connect Shopify. An agent writes each retailer's required fields per listing, with a confidence score on every answer, instead of you configuring feed rules.
Agentic image editing
Backgrounds whitened, aspect ratios corrected per marketplace, alternate images reordered. No re-shoot, no retouching queue.
Approved in a fraction of the time
Before Osello, brands report 80 days to a first listing. Universal Standard's first live listing came 5 days after install, with 93% approved on first submission.
Built for fashion brands, not everyone
Apparel, footwear, accessories and baby. Size runs, size types, colorways and category-specific fields are the default, not a configuration.
Full control over listings
Every listing is a stored record you can open, edit and preview as shoppers will see it before it publishes.
Built now, for how this works now
Most of this category was architected as feed and EDI plumbing a decade or two ago. Osello was built for agents that do the work, not rules you maintain.
Merge or split Shopify products into marketplace listings
One Shopify product can become several listings, and several can become one. The mapping is automatic and you can override it per style.
Combine color-separated products into one listing
Six Shopify products for the same dress become one marketplace listing with six colorways and every size under each.
Retailer-specific requirements built in
We maintain the listing requirement sets for Nordstrom, Macy's, Bloomingdale's and Target Plus. You never learn one retailer's attribute schema, let alone four.
Live inventory, price and order sync
Inventory and prices push from Shopify hourly. Marketplace orders land in Shopify as orders, and fulfillments flow back.
Add a retailer without rebuilding your catalog
The listings built for your first marketplace carry to the next one. Adding Macy's after Nordstrom is a connection, not a project.
Real onboarding, not a ticket queue
A founder is on your onboarding calls. You get a person who knows your catalog, not a support SLA.
Pricing
From $499 a month. Flat.
Tiered by live SKUs and marketplace volume. No revenue share, no per-order fee, no onboarding fee. The full table, every limit and every plan is public.
Questions, answered.
Fashion brands on Shopify selling, or about to sell, on Nordstrom, Macy's, Bloomingdale's and Target Plus. Apparel, footwear, accessories and baby. If you sell electronics or home goods, a horizontal platform will serve you better.
Each retailer requires fields Shopify does not hold. An agent reads your product data and images, writes those fields for each listing, and attaches a confidence score. You review anything under your threshold before it publishes.
Yes. Osello builds alongside your current setup and cuts over once the mapping is verified. Listed SKUs stay the same, so nothing duplicates on the marketplace and orders keep flowing.
Plans start at $499 a month, flat, tiered by live SKUs and marketplace volume. No revenue share, no per-order fee. The full table is on the pricing page.
Nordstrom, Macy's, Bloomingdale's and Target Plus. The listings built for one carry to the next, so adding a retailer is a connection, not a rebuild.