# Bloomingdale's Item Description Field Guide

> Write an overall description of the piece (stone cuts and types of stones/accents). Max character limit of 1500 characters (including spaces).

**Item Description** is the long-form description Bloomingdale's asks for on watches and jewelry. It is an optional text field, available once a listing is assigned a Watches & Jewelry category, that describes the piece as a whole: the metal, the stones and their cuts, the accents, the closure and how the piece is meant to be worn. It sits on the parent listing, so every size and metal finish of a style shares one description, and it appears on the product detail page alongside the standard Bloomingdale's description.

A shopper choosing a pendant wants the stone type, the cut, the setting and the chain length before they add it to a bag, and a watch buyer wants the case material, the movement type and the strap.

## The rules

| Rule | Value |
| --- | --- |
| Required | No |
| Level | Parent listing, shared by all variants |
| Maximum length | 1,500 characters, spaces included |
| Category | Watches & Jewelry only; unavailable until a category is assigned |
| Content | An overall description of the piece: stone cuts, stone types, accents, metal, construction |

Bloomingdale's asks that this field stay very close to the listing's main [Description](/marketplaces/bloomingdales/fields/description). Write the two to say the same thing about the same product; the Item Description can go deeper on materials and construction, but it must never contradict the main description or mention a different metal, stone or size.

Keep the copy factual. Describe what is in the piece and how it is made. Do not include prices, promotions, shipping terms, links, competitor names or claims you cannot back with the product specifications. Osello recommends plain prose in complete sentences rather than a bullet list, since the field renders as a paragraph.

## Details to cover

For jewelry, in roughly this order:

- The type of piece and its silhouette (tennis bracelet, drop earrings, bezel-set pendant)
- The metal and finish (14k yellow gold, sterling silver, gold-plated brass, rhodium plating)
- Each stone type with its cut and setting (round brilliant-cut diamonds in a pave setting, an emerald-cut blue topaz center stone)
- Accents and details (milgrain edges, engraving, a hidden bail, an adjustable slider)
- Closure and wearability (lobster clasp, push-back posts, an 18-inch chain with a 2-inch extender)

For watches: case material and diameter, dial color and layout, crystal, movement type, strap or bracelet material, clasp, water resistance as stated by the manufacturer, and any complications such as a date window or chronograph.

Stone weights, dimensions and lengths belong here when the manufacturer states them. Never estimate a carat weight or a chain length from a photo.

## Examples

| Value | Verdict | Reason |
| --- | --- | --- |
| A delicate station necklace in 14k yellow gold, set with seven bezel-set round brilliant-cut white sapphires spaced along a fine cable chain. Finished with a lobster clasp and a 2-inch extender for an adjustable 16- to 18-inch length. | Good | Names the metal, stone type, cut, setting, closure and length without padding |
| A 40mm stainless steel case houses a sunray navy dial with applied indices and a date window at three o'clock. Japanese quartz movement, mineral crystal and a brushed steel bracelet with a deployant clasp. Water resistant to 50 meters per the manufacturer. | Good | Covers case, dial, movement, crystal, strap and clasp |
| Gorgeous necklace that makes the perfect gift for any occasion. She will love it! | Weak | No metal, no stone, no construction; pure marketing |
| Stunning 2-carat diamond pendant | Weak | States a carat weight the manufacturer never provided |

## Common mistakes

- Writing an Item Description that says something different from the main Description, such as a different chain length or metal.
- Naming a stone as a diamond or sapphire when the specification says cubic zirconia or glass.
- Estimating carat weights, case diameters or chain lengths from photos.
- Describing one metal finish when the style is sold in several; the field is shared by every variant, so describe the piece in a way that holds for all of them or describe the finishes together.
- Filling the field with a list of keywords for search instead of a description a person would read.

## How Osello fills this field

Osello handles Item Description as an optional, parent-level text field with a 1,500-character limit. When filled by AI, Osello starts from the product description and attributes, then the images, and writes copy that mirrors the listing's main Bloomingdale's description while adding the stone, metal and construction detail the source data provides. The field is set once per style and shared by all variants, so nothing in it describes one size or finish. If the source data does not state a detail, Osello leaves it out rather than guessing. You can adjust the tone or add brand-specific rules through [custom instructions](/help/ai-prompts/custom-instructions), and the [confidence score](/help/ai-prompts/confidence-scores-explained) tells you when the AI had thin source data to work from.

See the rest of the Bloomingdale's attributes in the [field directory](/marketplaces/bloomingdales/fields).

## Frequently asked questions

### How is Item Description different from the Description field?

Description is the universal field every Bloomingdale's listing carries. Item Description is added on watches and jewelry so you can describe the piece in more depth: stone types and cuts, settings, metal, movement and strap. The two must agree with each other.

### Is Item Description required on Bloomingdale's?

No. It is optional, and it only appears once the listing is assigned a Watches & Jewelry category. Filling it gives shoppers the material detail they look for on jewelry, so most brands do.

### How long should the Item Description be?

Up to 1,500 characters including spaces. Two or three sentences that name the metal, stones, cuts, setting and closure usually say everything needed. Do not pad to the limit.

### Can the description mention a specific color or size?

Only when it applies to the whole style. The field is on the parent listing, so all sizes and finishes share it. Describe the piece in a way that stays true for every variant.

### Can I say a piece is a diamond if the supplier calls it a simulated diamond?

No. Use the stone name in the manufacturer's specification. Calling a simulated stone a diamond misdescribes the product and invites returns and complaints.